As we edge into the 21st century, the traditional process for innovation is becoming passé. Last time we searched on Google the term “design innovation” - 10,800,000 results appeared in 0.14 seconds. On Amazon,
we searched books on innovation – 46,205 results appeared in 0.11 seconds.

Times have changed. Competing in this new knowledge-based economy, our process is in a constant
state of flux. To stay competitive, we need to adapt and transform. In essence, we are in continuous pursuit
of innovation in innovations.

Over the last decade, the intuitive and creative nature of this business has helped us absorb strategic
offerings beyond the conventional design means. By “designing” with a new set business tools, we have been effective in launching successful product ventures in numerous competitive market categories.